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The Stupidpreneur
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Subscribe to get The Positioning Playbook for free from a seasoned strategist, entrepreneur, and ex–Branding Head at GUVI HCL.

All Posts

I made AI hate my offer

Sep 1, 2026

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4 min read

I made AI hate my offer

Shashank SN
Shashank SN
AI writing costs you the deal before you know it

Aug 25, 2026

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3 min read

AI writing costs you the deal before you know it

Shashank SN
Shashank SN
a buyer that can't be flattered

Aug 18, 2026

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3 min read

a buyer that can't be flattered

Shashank SN
Shashank SN
The 5-second test most founders fail

Apr 13, 2026

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2 min read

The 5-second test most founders fail

The site was fine. It just only worked for people who already got it.

Best practices are a trap

Mar 31, 2026

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6 min read

Best practices are a trap

When everyone has access to the same playbook, the advantage goes to whoever ignores it.

Shashank SN
Shashank SN
The Proof...

Jan 26, 2026

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1 min read

The Proof...

and how to leverage it.

Shashank SN
Shashank SN
You don't know your real competition.

Jan 26, 2026

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13 min read

You don't know your real competition.

Spoiler alert: it’s not a company.

Shashank SN
Shashank SN

Brick By Brick

The scroll test

Jan 24, 2026

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22 min read

The scroll test

Francis Zierer explains why beehiiv’s biggest marketing win isn't a marketing tool.

Shashank SN
Shashank SN
Trust is the new currency.

Jan 20, 2026

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6 min read

Trust is the new currency.

And Imperfection is how you earn it.

Shashank SN
Shashank SN
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