The Stupidpreneur
Newsletter

Subscribe to get The Positioning Playbook for free from a seasoned strategist, entrepreneur, and ex–Branding Head at GUVI HCL.

All Posts

Apr 13, 2026

•

2 min read

The 5-second test most founders fail

The site was fine. It just only worked for people who already got it.

Mar 31, 2026

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6 min read

Best practices are a trap

When everyone has access to the same playbook, the advantage goes to whoever ignores it.

Shashank SN

Jan 26, 2026

•

1 min read

The Proof...

and how to leverage it.

Shashank SN

Jan 26, 2026

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13 min read

You don't know your real competition.

Spoiler alert: it’s not a company.

Shashank SN

Brick By Brick

Jan 24, 2026

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22 min read

The scroll test

Francis Zierer explains why beehiiv’s biggest marketing win isn't a marketing tool.

Shashank SN

Jan 20, 2026

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6 min read

Trust is the new currency.

And Imperfection is how you earn it.

Shashank SN

Jan 13, 2026

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13 min read

The Naval Doctrine

10 Principles for Building a Brand Nobody Can Copy

Shashank SN

Jan 6, 2026

•

15 min read

Amazon gives $1B away every year.

If you knew it, you'd too.

Shashank SN

Dec 30, 2025

•

6 min read

Twenty-Five Lessons

That changed everything — business, personal, and brand.

Shashank SN

The StupidpreneurNewsletter

All Posts

The 5-second test most founders fail

Best practices are a trap

The Proof...

You don't know your real competition.

The scroll test

Trust is the new currency.

The Naval Doctrine

Amazon gives $1B away every year.

Twenty-Five Lessons

The Stupidpreneur Newsletter

The Stupidpreneur
Newsletter